Company, Year
Title describing the project
My role
Product Designer
Skills and tools
Figma, user research, prototyping
Problem space
Space
Duration
2 months
Subtitle
H2
Body text
H3
HG Insights is a data company based in Santa Barbara that focuses on delivering technological insights to help companies target accounts for marketing. When I joined in 2021, the company was growing exponentially and faced a need to make their main product, the HG Insights Platform, better equipped for self servicing its users.
🎯 Our goal
How might we embed taxonomic information into the platform experience so that users can explore HG’s taxonomies to discover new products?
Final design
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I refined the first few screens to quickly gather a user's information into simple sections. I also established a design pattern to educate the users on next steps they will take and explaining the purpose. We chose to intersperse these screens as it was important for storytelling and progressively revealing actions the user needed to take.
Sign up
I refined the first few screens to quickly gather a user's information into simple sections. I also established a design pattern to educate the users on next steps they will take and explaining the purpose. We chose to intersperse these screens as it was important for storytelling and progressively revealing actions the user needed to take.
Final design